Nordic Choice Hotels

Case

Nordic Choice Hotels knows that when the competition for customers is fierce, it is an advantage to tie customers even closer through a customer loyalty program. That is why Nordic Choice Hotels, together with InterMail, is fully focused on optimizing the customer club, to ensure that members are offered the best deals at the right time, while simultaneously earning bonus points each time they book an overnight stay.

About Nordic Choice Hotels

With their 170 hotels in 5 countries, Nordic Choice Hotels aim to be the first choice for travelers in the Nordic and Baltic countries. They have wide coverage and market themselves for holiday travel, business travel and conferences under the concept Comfort Express, Comfort Hotel, Quality Hotel, Quality Resort, Clarion Hotel, Clarion Collection and Nordic Hotels & Resort.

It is the ambition of Nordic Choice Hotels to be a responsible company with a strong focus on CSR. The hotel chain will operate in a sustainable manner and work with the triple bottom line. This means having a balanced focus on profit, people and the environment. Nordic Choice Hotels has a total of almost 6.5 million overnight stays annually and the Nordic Choice Club has over 1 million members.

  • InterMail has managed to deliver in line with Nordic Choice’s strong growth in recent years

    Nicolay Corneliussen, Program Manager, Nordic Choice Hotels

Nordic Choice Hotel’s challenges

The competition in the market for hotel stays is fierce, and it is difficult for hotels to differentiate themselves from each other. Customers are difficult to retain making it all the more important that visitors enjoy a good experience, not only in the hotel, but also when they wish to book their next stay. This put high demands on the loyalty program to ensure that members receive the right communication, while allowing them to keep track of the points they accumulate.

  • InterMail is our partner in the operation and development of our loyalty system for the Nordic Choice Club. RelationPlus allows us to manage member’s bonus points, history and campaigns.

    Nicolay Corneliussen, Program Manager, Nordic Choice Hotels

Our solution

Nordic Choice Hotels knows that when the competition for customers is fierce, it is an advantage to tie customers even closer through a loyalty program. Good deals for club
members keep the rebooking percentage high, and dividing customers into Blue, Silver, Gold and Platinum allows customers to quickly see the benefit of using the same hotel chain when travelling.

Since 2001, InterMail has provided Nordic Choice Club with an IT solution; i.e. RelationPlus. In addition to managing the IT part of the assignment, InterMail also manages the production of Direct Mails that are sent both electronically and physically to the hotel’s customers.

InterMail is our partner in the operation and development of our loyalty system for the Nordic Choice Club. RelationPlus allows us to manage member’s bonus points, history and campaigns. The system also manages all interfaces with partners and other internal and external system suppliers and is our master database for all personal profiles for our websites choice.no and choice.se. InterMail has been a partner of Nordic Choice Hotels for a long time and has extensive expertise in operating our membership program, both with and without bonus points. InterMail has managed to deliver in line with Nordic Choice’s strong growth in recent years,” says Nicolay Corneliussen, Program Manager for Nordic Choice Club.

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