Filmstaden

Case

Filmstaden (former SF Bio) is part of Nordic Cinema Group, the Nordic region’s largest cinema chain. It has 103 cinemas and a total of 586 screening rooms in six countries – Sweden, Norway, Finland, Estonia, Latvia, and Lithuania. Filmstaden operates 22 cinemas in Sweden with a seating capacity exceeding 32,000 distributed across 244 screening rooms. The newest cinema is Filmstaden Scandinavia, and it provides a unique cinema experience with, among other things, Sweden’s first IMAX cinema room.

Filmstaden’s challenges

Before Filmstaden implemented RelationPlus, the customer database of the members of the loyalty program, Bio Klubben, was spread over several systems. These data could therefore not be used actively in the communication, and we were unable of measuring the results of campaigns and follow up on ineffectiveness. Segmentation did not involve member’s interests and which films they were interested in, meaning that all club members received the same communication.

  • Relation Plus has provided us with the tools to communicate personalized with our members.

    Maria Rosén, Customer Loyalty Manager, SF BIO

Our solution

By using RelationPlus from InterMail, Filmstaden has acquired a loyalty solution that actively uses customer data for segmentation, which allows targeting of their mailings, so that members only receive the information and offers they are interested in.

This gives Filmstaden greater options for communicating with their members. They also use it internally to show the results that the customer club actually generates, and the marketing department is able to extract key figures – which they could not before. It allows Filmstaden to accurately measure the performance of individual campaigns.

In my opinion we obtained these benefits right away. We quickly got started and the system is scaled, so we had the option to start on a smaller platform, which we have since built upon,” says Maria Rosén, Customer Loyalty Manager with Filmstaden.

 

We have had several rounds of training, all depending on our needs,” says Matilda Herrgårdh Helzén, Cinema Club Coordinator with Filmstaden. “They respond promptly when we need support, and they are easy to work with. I am extremely satisfied,” says
Matilda.

Relation Plus has provided us with the tools to communicate personalized with our members and has also allowed us to measure the results of our priorities to create longterm customer relations. In other words: In our efforts to turn even more cinemagoers into devoted cinema lovers!” concludes Maria Rosén.

  • We have had several rounds of training, all depending on our needs. They respond promptly when we need support, and they are easy to work with. I am extremely satisfied,

    Matilda Herrgårdh Helzén, Cinema Club Coordinator, Filmstaden

About Filmstaden

Filmstaden (former SF Bio) is part of Nordic Cinema Group, the Nordic region’s largest cinema chain. It has 103 cinemas and a total of 586 screening rooms in six countries – Sweden, Norway, Finland, Estonia, Latvia, and Lithuania. Filmstaden operates 22 cinemas in Sweden with a seating capacity exceeding 32,000 distributed across 244 screening rooms. The newest cinema is Filmstaden Scandinavia, and it provides a unique cinema experience with, among other things, Sweden’s first IMAX cinema room.

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