Blog

If you run physical campaigns, you can achieve a greater impact by enhancing them with digital elements, so that you get true cross-media campaigns. Read Ann-Lee Teilmann’s introduction here.

You have probably heard of archetypes before, but did you know that modern archetypes can also be an effective tool when working with branding? Read Thomas Wagner’s introduction here.

Loyalty is a popular word in the world of customer clubs. Of course, everyone wants loyal customers. But loyalty is not something you just get; loyalty has to be earned.  This is easier said than done

Based on our customer, the Danish telecom company YouSee, sales manager Michael Lund Pedersen explains why physical DM still has its place in 2019. It's all about ROI.

Consider whether you can get your customers to pay for their loyalty. Jens Vandborg talks about a new, strong trend in loyalty programmes and customer clubs.

The following is a wake-up call for many Danish companies: Every one without exception requires a digital strategy. Give higher priority to your digital presence or fade into non-existence!