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Just because it all started with e-mail, it doesn’t have to end there. In this blog post Charlotte Novella encourages you to think more channels into your flows so that they aren’t so predictable.

Hardly a day goes by without us hearing about how important data is. Everything must be data driven! But what does this mean? Here, Charlotte Novella provides you with an overview of four data sets th

Some call it above and below the line. Others call it branding and tactical communication. Thomas Wagner is instead calling for us to take a much more holistic approach.

99 out of 100 visitors leave the typical online store without buying anything. If you want to become a better e-tailer, read on as Ann-Lee Teilmann introduces some major news: IM SiteEffect.

The answer is: a lot. Because the engineer Genichi Taguchi developed a methodology which reduces manufacturing errors – and it also works in creating advertising campaigns.

Modern archetypes are an effective tool when working with brands, but they are not necessarily part of the curriculum in marketing programmes. So Thomas Wagner often hears the same questions. Get the