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99 out of 100 visitors leave the typical online store without buying anything. If you want to become a better e-tailer, read on as Ann-Lee Teilmann introduces some major news: IM SiteEffect.

The answer is: a lot. Because the engineer Genichi Taguchi developed a methodology which reduces manufacturing errors – and it also works in creating advertising campaigns.

Modern archetypes are an effective tool when working with brands, but they are not necessarily part of the curriculum in marketing programmes. So Thomas Wagner often hears the same questions. Get the

You are probably collecting quite a lot of data about your users, but do you use it for anything? Here, Thomas Wagner explains how you can use data to create results – and in real time.

If you run physical campaigns, you can achieve a greater impact by enhancing them with digital elements, so that you get true cross-media campaigns. Read Ann-Lee Teilmann’s introduction here.

You have probably heard of archetypes before, but did you know that modern archetypes can also be an effective tool when working with branding? Read Thomas Wagner’s introduction here.