Blog

“We must stop chasing data – we’re all the same. One-to-one marketing is a waste of money.” That is what Alice Monberg, a respected Danish marketing director, formerly of one of the largest supermarke

Would you like more people click the button that says “SIGN UP FOR OUR NEWSLETTER”? Then read on as Jesper Vagtel Johansen examines three strategies for obtaining new permissions.

Numbers of physical mailshots are declining across all of Europe. But the value of direct mail will continue to grow until 2021.

A customer club is a great tool when you use it correctly. Thomas Wagner explains how you can use it for much more than just flooding innocent members with deals.

If you have to choose between a personalised message and a relevant one, always go for the relevant one. Fredrik Fenberg tells us why – and how!

We talked to Emil Bacos from HeadBrands. He explains why, in 2019, it still makes a lot of sense to publish a customer magazine.